The 11 Best Robo-Advisors of 2024

In selecting the best robo-advisors of the year, we looked at fees, account minimums, ease of use and other key features of each platform.
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Robo-advisors are growing increasingly popular, especially with Millennial and Gen Z investors, as an alternative to traditional portfolio management. But not all robo-advisors are created equal.

Robo-advisor — an automated investment platform that uses computer algorithms to invest your money for you — is certainly a hot buzzword in today’s economic landscape (perhaps second to only cryptocurrency). Don’t be lured in by the charm of the first robo-advisor you find.

If you’re ready to jump on the bandwagon, first review our list of the best robo-advisors of 2024 to choose a quality option that meets your needs.

11 Best Robo-Advisors of 2024

  • Magnifi: Best Overall
  • Public: Best for All-in-One Investing
  • Robinhood: Best for Active Trading
  • Acorns: Best for Micro-Investing
  • Wealthfront: Best for Personalized Investing
  • Betterment: Best for Mobile Investing
  • SoFi Automated Investing: Best for Fee-Free Investing
  • Vanguard Digital Advisor: Best for Retirement Planning
  • Ally Invest: Best for Beginners
  • Charles Schwab Intelligent Portfolios: Best for Low Fees with High Funds
  • M1 Finance: Best for Experienced Investors

 


11 Best Robo-Advisors of 2024

Advisor Account Minimum Best for Ease of Use

Magnifi

$0

Overall

Very easy

Public

$0

All-in-one

Very easy

Robinhood

$0

Active trading

Moderate

Acorns

$0

Micro-investing

Very easy

Wealthfront

$500

Personalized investing

Very easy

Betterment

$10

Mobile investing

Very easy

SoFi Automated Investing

$0

Fee-free investing

Very easy

Vanguard Digital Advisor

$3,000

Retirement planning

Moderate

Ally Invest

$100

Beginners

Very easy

Charles Schwab Intelligent Portfolios

$5,000

Large accounts, low fees

Easy

M1 Finance

$100

Experienced investors ss

Moderate

 

Magnifi

Best overall

5 out of 5 Overall

Key Features
  • AI-powered investing
  • Personalized plans
  • Multiple payment options
Magnifi offers more support than a brokerage but more control than a robo — without the cost of an advisor. It uses personalized investing, so you can invest on your own with a little, or a lot, of help.
Magnifi

Account minimum
None
Fees
$11/mo.
Ease of use
Very easy

More information about Magnifi

The app assists users with what it calls the ChatGPT of investing to give you judgment-free guidance.

You also can connect external accounts to optimize your investments. It will go through all your investments to look for any gaps. Then, you can invest directly through the app.

Public

Best for all-in-one investing

5 out of 5 Overall

Key Features
  • No fees
  • No commission
Public aims to help anyone become an investor — regardless of experience or income level. You can buy and sell “slices” of stock. So, if one share of stock costs $800, you can buy a $5 slice.
Public

Account minimum
$0
Fees
None
Ease of use
Very easy

More information about Public

Public allows you to enjoy the benefits of investing with no commission, no fees on trades and no account minimums while also being part of a community of investors to help you gain insight. Investment choices include stocks, bonds, ETFs, crypto and even music royalties.

Robinhood

Best for active trading

Key Features
  • Commission-free trades
  • Easy to use
Most know Robinhood for being one of the first platforms to make investing accessible to the average American — something that is still a core part of its mission.
Robinhood

Account minimum
None
Fees
None
Ease of use
Moderate

More information about Robinhood

Robinhood is a free-trading app that’s ideal for investors who want to trade stocks, options, exchange-traded funds and cryptocurrency without paying commissions or fees. The service is innovative, cutting out nearly all costs that are typically associated with investing.

Acorns

Best for Micro-Investing

3.5 out of 5 Overall

Key Features
  • Transparent pricing
  • Fractional shares
What makes Acorns stand out is its Round-Ups feature. Just link your debit and credit cards to the account, and every time you spend money, it’ll round up the purchase amount to the nearest dollar and invest that spare change. So if you buy a taco for $6.35, it’ll round up to $7.00, and $0.65 will be invested.
Acorns

Account minimum
$0
Fees
$3 a month for Personal, $5 for Family, $9 for premium
Ease of use
Very easy

More Information About Acorns

Acorns’ pricing structure is different from other automated advisors. That’s good because 1) it’s cheap and 2) it’s consistent. Other services charge a fee as a percentage of assets under management, so the management fee can fluctuate.

The downside is, most people who start with Acorns aren’t investing a lot, so they’re actually spending more ($36 a year) than they would if they invested with a robo-advisor platform that charges a 0.25% fee. In fact, an investor wouldn’t owe $36/year with a robo-advisor charging 0.25% until they hit nearly $15,000 in assets managed.

Acorns invests your funds into diversified ETFs and performs automatic portfolio rebalancing. As with other robo investment services, you only need to answer a few questions for it to make the tough decisions for you

Acorns also allows fractional shares, which is a cool feature that lets you own a fraction of stocks with a high price per share.

As part of its investment portfolio, Acorns includes traditional retirement accounts. In addition to investing, Acorns offers a checking account insured by the FDIC. (No savings account, however.)

Wealthfront

Best for personalized investing

5 out of 5 Overall

Key Features
  • Customization
  • Low fees
  • Tax-loss harvesting, auto rebalancing
A common criticism of robo-advisors is that investors get very little say in how they are investing, but Wealthfront allows you to curate your portfolio toward your interests, including social responsibility, clean energy, crypto, tech and foreign and emerging markets. If you get carried away, Wealthfront steps in to let you know if your decisions aren’t in line with your risk tolerance.
Wealthfront

Account minimum
$500
Fees
No account or trading, 0.25% annual advisory fee
Ease of use
Very easy

More Information about Wealthfront

You can use Wealthfront to invest for retirement (Traditional and Roth IRAs, SEP IRA, 401(k) rollover), education (529 college savings plan) and general investing (Individual Accounts, Joint Accounts, Trust Accounts).

If you have no clue where to start, Wealthfront has you covered. Just take a short assessment about things like goals and risk appetite, and Wealthfront will take care of the rest. (Don’t worry: If you do want more say, you can customize your portfolio as much as you’d like.)

Wealthfront also offers a cash account to make investing easier — and it’s currently paying out 5.00% APY, better than most banks. Plus, you can borrow up to 30% of your loan with a portfolio line of credit.

The only downside is the $500 account minimum. However, compared to traditional human financial advisor services, this is a steal.

Betterment

Best for Mobile Investing

5 out of 5 Overall

Key Features
  • Top-rated app
  • Low fees
Betterment allows you to specify your risk tolerance and your financial goals in order to invest for you, with typical features like rebalancing and tax efficiency. While Betterment has a standard 0.25% fee for assets under management, it jumps up 0.40% for Premium access to human advisors.
Betterment

Account minimum
$10
Fees
No account or trading, 0.25% annual advisory fee (or $4)
Ease of use
Very easy

More Information About Betterment

Betterment, the first robo-advisor to enter the market back in 2008, offers socially responsible investing, as well as checking and cash reserve accounts. Its mobile app is perhaps the best one on the market.

You can trust that you’re in good hands with Betterment. They currently manage more than $40 billion (with a B) in assets for more than 800,000 customers.

Now that Betterment has acquired Makara, crypto trading is available (1% trading expenses).

SoFi Automated Investing

Best for Fee-Free Investing

4 out of 5 Overall

Key Features
  • Easy to set goals
  • Free access to human advisors
The fee-free setup for SoFi is the big selling point. That and its $1 minimum investment make it appealing to young investors (there’s no account minimum, but you’ll need a buck to get started). However, you get less from SoFi than from other top robo-advisors. For example, SoFi does not include a tax efficiency feature.
SoFi Automated Investing

Account minimum
$0
Fees
No account fees, no annual advisory fee
Ease of use
Very easy

More Information About SoFi Automated Investing

Another nice perk of SoFi is free access to certified financial planners. But investment options are generally more limited, i.e., there’s no comprehensive financial plan.

SoFi itself is a great option for comprehensive personal finance needs, with a competitive APY on its combo checking and savings account (it’s one of the best online banks for 2024), credit card, personal loan options and even crypto trading.

Vanguard Digital Advisor

Best for Retirement Planning

4 out of 5 Overall

Key Features
  • Great retirement planning
  • Proven track record
Vanguard is one of the most highly regarded investment management companies. Case in point: Most robo-advisors on this list invest in Vanguard ETFs. Its decades of experience make Vanguard Digital Advisor the best bet for long-term retirement savings. With a higher account minimum, Vanguard Digital Advisor is not for beginners.
Vanguard Digital Advisor

Account minimum
$3,000
Fees
No account or trading, no more than 0.20% annual advisory fee
Ease of use
Moderate

More Information About Vanguard Digital Advisor

The platform isn’t as simple as some, but if you’re interested in decades of data rather than a pretty app, Vanguard may be right for you. You can talk with investment professionals through its Vanguard Personal Advisor Services.

Right now, Vanguard is offering 90 days of free investing before the 0.20% advisory fee kicks in.

Using Vanguard is a little more nuanced than other user-friendly options (like Acorns), but for more experienced, hands-on investors, Vanguard Digital Advisor is one of the best robo-advisors on the market.

Ally Invest

Best for Beginners

3.5 out of 5 Overall

Key Features
  • No fees
  • Great app
Ally Invest is free… sort of. To get 0% advisory fees, you have to opt for the Cash-Enhanced Portfolio, which sets aside 30% of your money in an uninvested (but interest-earning) account. Otherwise the Market-Focused Portfolio has a 0.30% advisory fee. Beginners will appreciate Ally’s mobile app, 24/7 free live support and easy portfolio choices. Experienced investors probably want more choices.
Ally Invest

Account minimum
$100
Fees
No account or trading fees (0.30% for Market-Focused)
Ease of use
Very easy

More Information About Ally Invest

Beginners will appreciate Ally because of its leading mobile app, the $100 minimum deposit, 24/7 free live support and easy portfolio choices. The choices include Core (best for hands-off investors), Income (lower risk), Tax Optimized (tax-advantaged investments) and Socially Responsible (eco-friendly companies). 

Ally can be a one-stop shop for all your financial needs. Ally Bank is a highly recommended online bank with high-yield savings and interest-earning checking accounts. Ally also offers CDs, money market accounts and mortgage, auto and personal loans.

Another highlight: It takes just 10 minutes to get set up.

Charles Schwab Intelligent Portfolios

Best for Large Accounts

4 out of 5 Overall

Key Features
  • Low expense ratios
  • Broad customization
Schwab Intelligent Portfolios caters to experienced investors and offers wider customization than other robo-advisors. You can choose from three investment strategies and six risk profiles. The barrier for entry is higher, and like Ally, Schwab may put some of your funds in an FDIC-insured deposit account depending on the risk profile you select.
Charles Schwab Intelligent Portfolios

Account minimum
$5,000
Fees
No fees but you'll pay an expense ratio
Ease of use
Easy

More Information About Charles Schwab Intelligent Portfolios

This account has no management fee. Instead, Schwab makes its money off the expense ratio for Schwab ETFs. Like other robo advisors, this one includes auto rebalancing and tax loss harvesting.

While Charles Schwab doesn’t top our list of the best robo-advisors, it’s certainly a top contender if you have more assets to manage.

M1 Finance

Best for Experienced Investors

4 out of 5 Overall

Key Features
  • Low expense ratios
  • Great app
Even experienced investors can benefit from automated investment services. M1 Finance is ideal for such customers because it’s a hybrid, offering both automated and hands-on options. Its financial advisors put together curated Expert “Pies” (pie charts that show how funds are diversified to meet different objectives), but you can also bake your own Pies.
M1 Finance

Account minimum
$100 ($500 for retirement accounts)
Fees
No fees but you’ll pay an expense ratio
Ease of use
Moderate

More Information About M1 Finance

Auto rebalancing stays on top of your investments with built-in tax efficiency. You can set up taxable investment accounts, as well as retirement accounts.

M1 charges no management fee, though you will pay an expense ratio for trades. In addition, you can upgrade to M1 Plus (free for the first three months, $125/year thereafter), which includes 7.25% margin loans through M1 Borrow, two trade windows, custodial accounts and smart transfers. It also increases cash back potential from the credit card (up to 10% cash back).

With M1 Finance investment accounts, you can set up individual and joint taxable accounts, as well as retirement accounts like Roth, traditional and SEP IRAs. It also offers trust accounts.

To get the most out of M1 Finance, don’t just open an Invest account. Consider Borrow and Spend to unlock the full suite of features.

Best Robo-Advisor Honorable Mentions

While these automated investment platforms didn’t make our list of the eight best robo-advisors, they are also worth your consideration:

  • SigFig: Good for access to human financial advisors
  • Ellevest: Built by women and for women
  • TD Ameritrade: Good for traditional investors
  • Interactive Advisors: Good for socially responsible investments
  • E*TRADE: Good for mobile investing
  • Stash: Convenient and easy to use for beginners

What Is a Robo-Advisor?

A robo-advisor is an automated investment platform that relies on computer algorithms to determine the best way to invest your funds, based on your answers to a questionnaire regarding risk tolerance, financial goals, time horizon and more.

Many human financial advisors use the same software when managing customer portfolios. Robo-advisor software has been around for decades, but Betterment was the first broker to give access to the investment tool directly to customers.

How Does a Robo-Advisor Work?

Robo-advisors use proprietary software that real-life financial advisors use as well; that means each company’s software is slightly different. To determine the proper asset allocation for your investment portfolio, they use information you provide on how you want to invest.

Robo-advisors then employ a variety of strategies to maximize returns, including tax-loss harvesting and automatic rebalancing. Like human advisors, they can invest in a range of securities, including individual stocks, mutual funds, exchange-traded funds (ETFs), bonds and maybe even real estate investment trusts (REITs).

How Much Do Robo-Advisors Cost?

Robo-advisor fees vary. Some charge a very low percentage of assets under management while others rely on expense ratios for their own funds. Overall, robo-advisors charge much less than traditional investment professionals.

Hallmark Features of the Best Robo-Advisors

What should you look for in a robo-advisor? Here are just some of the top features that the best robo-advisors offer:

Account Rebalancing

Automatic rebalancing of the investment portfolio is a key feature of top robo-advisors. Some do this in real time while others do it on a schedule, like once a quarter.

Low Fees

The best automated investment companies should give you access to their platform for a small management fee. Look for one with a management fee between 0.25% and 0.40%. Anything higher, and you might as well pay a human investment advisor.

Some robo-advisors don’t charge a management fee at all, but remember: Nothing is free. They likely have expense ratios to consider.

Be wary of platforms charging flat fees. These are often targeted at beginners and boast easy-to-use apps and transparent pricing. While they may give you more bang for your buck if you’re investing a lot of money, you may be overpaying when you first start out.

Low Account Minimum

The barrier for opening traditional investment accounts with a human financial advisor is challenging for beginners to overcome. Many require tens of thousands of dollars to get started. If you are a beginner, look for a robo-advisor with a low or no account minimum.

Diversified Investment Portfolio

Some robo-advisors only invest in their own ETFs. While not inherently bad, we recommend options with more investment options, including multiple ETFs, mutual funds and even real estate investment trusts (REITs).

Most robo-advisors offer retirement investments, income investments and additional services. Find one that suits all of your investment goals.

Tax-Loss Harvesting

This essential strategy involves selling off poorly performing investments at a loss to offset capital gains on other investments. A lot of the automated investment advisors with free account management don’t offer this, even some on this list. If free account management outweighs tax efficiency for you, that’s something to consider.

Access to Human Advisors

Whether free or at a low cost, a good robo-advisor will get you access to a human for investment advice and financial planning. Free financial planning is an obvious plus.

An Easy-to-Use Platform With Educational Tools

Look for a robo-advisor with a great mobile app and desktop platform. You should be able to easily find educational resources about personal finance and investment strategy.

Other Banking Services

Some automated investment advisors offer additional services with their brokerage account, as part of a full-suite online bank. If you want a checking and savings account along with your investment account, find a robo-advisor that offers this.

Pros and Cons of Using a Robo-Advisor

There are several advantages to using a robo-advisor, but they are not for everyone. They also have some pitfalls that serious investors should consider.


Pros
  • You’ll save money. Robo-advisors are significantly cheaper than traditional human financial advisors.
  • You have around-the-clock access. While financial planning with a real person has perks, you are limited to their schedule. With a robo-advisor, you have 24/7 access to review and change.
  • The account minimums are much lower than traditional brokerage accounts. Some robo-advisors have $0 account minimums.
  • They’re great for beginners. Robo-advisors do all the work for you, so even if you have limited knowledge, you can feel good about your investments. Make use of their educational resources.
  • Robo-advisors are safe. Just like a traditional financial advisor, a robo-advisor must register with the US Securities and Exchange Commision (SEC).

Cons
  • Limited investment options. A robo-advisor typically gives you little control over how your money is invested and usually offers a smaller set of portfolio options.
  • Limited services. If you need help with estate planning or trust administration, you’re better off with a human financial planner. A robo-advisor is meant for basic investment services.
  • No growth in financial literacy. When you let a robot work for you, it can be hard to be motivated to learn for yourself.

Frequently Asked Questions (FAQs) About Robo-Advisors

We’ve got the answers to some of the mostly commonly asked questions about robo-advisors.

How Should I Choose a Robo-Advisor?

Think about the features that are most important to you. To get started, look at our list of the eight best robo-advisors and choose the one that is rated for your specific need (for example, micro-investing or mobile investing).

Which Robo-Advisor Has the Best Returns?

The return rates vary and depend on how funds are invested and how the market is doing. Most robo-advisors perform similarly. Choosing the right one is more about the features and pricing that are right for you.

Which Robo-Advisor Should I Use?

This depends entirely on your preference. Think about the fees you’re comfortable paying, the maximum investment you can afford to make and the features that meet your needs.

Do Robo-Advisors Beat the Market?

Robo-advisors perform similarly to other brokerage accounts. Performance varies depending on the state of the market and the diversification of the investment portfolio. It also depends on how aggressive you have indicated you want your portfolio to be.

Next: What Is a Robo Advisor?

Contributor Timothy Moore is a writer and editor in Cincinnati who covers banks, loans insurance, travel and automotive topics for The Penny Hoarder.